i2iHype

Dana Sacco · author, reader, business builder

Stop throwing marketing at a problem you have not diagnosed.

Find where attention stops becoming a sale, learn whether a finished book keeps its promise before publication, or build the systems, processes, and automation behind your author business.

Choose the right service See where conversion breaks ↓
BOOK.READER.BUSINESS.

Three distinct services

Choose the help that matches the stage.

These are not basic, better, and best. Each solves a different problem.

PUBLISHED BOOK$147

Would I Click?

Find where attention stops becoming a sale.

A one-time diagnosis for a book getting views, engagement, or clicks without enough purchases. No complete manuscript read.

  • Cover, title, series, and genre signal
  • Blurb, price, reviews, and retailer page
  • Website or landing page and call to action
  • Look Inside or supplied opening sample
  • Organic posts, profile, and available performance data
  • Attention → click → page → sample → purchase diagnosis
  • Fix first, improve next, and leave alone priorities
  • Delivered within one week of a complete intake
Get Would I Click? One book · one-time report · no sales guarantee
BEFORE PUBLICATION$347

Ultimate Whale Reader Review

A complete, confidential read before the book goes live.

Learn what is working, what may weaken reader satisfaction, and whether the planned packaging and marketing tell the truth about the book.

  • Two complete reads of one finished book
  • First read on Kindle as an uninterrupted reader experience
  • Second analytical read using Dana's private working notes
  • Readability, engagement, characters, pacing, and payoff
  • Genre fit, promise delivery, and series potential
  • Cover, blurb, positioning, ads, and launch-page alignment
  • Reader scorecard and prioritized recommendations
  • Organic hooks and content angles grounded in the book
  • Private report—client and book information are never shared
Reserve my review View the fictional sample report
Finished, unpublished book · delivered within 21 days of complete materials · confidential by default
PRIVATE 30-DAY PARTNERSHIP$1,997

Business SPA Day®

Systems, Processes, & Automation for authors.

Solve the immediate bottleneck and build an AI-supported way to write, publish, and market future books without starting over.

  • Strategic author-business intake and private kickoff
  • 30 days of focused 1:1 coaching
  • Audit of the current writing and publishing process
  • Custom idea-to-next-book operating system
  • Clear roles for the author, AI, contractors, and automation
  • Reusable checklists, checkpoints, and operating instructions
  • Collaborative workflow build tested on one current project
Enroll in Business SPA Day® Limited private capacity · full manuscript read sold separately

The conversion-break framework

Attention is not the same as a sale.

More posting and more ad spend cannot repair a confused promise. We follow the reader path in order and find the first meaningful break.

01

Attention

Does the cover, content, or hook stop the right reader?

02

Click

Is the person clicking a plausible buyer for this genre and promise?

03

Product page

Do the cover, blurb, price, reviews, formats, and branding support the click?

04

Sample

Does the opening confirm the promise quickly enough?

05

Purchase

Is there a trust, price, format, or call-to-action barrier?

06

Read-through

Does the book satisfy the reader and create a clear next step?

Business SPA Day®

Your author business needs a system you can repeat.

SPA means Systems, Processes, & Automation. Together, we decide what stays human, where AI genuinely helps, what can be delegated or automated, and how every stage hands cleanly into the next.

  1. 01Idea + market decision
  2. 02Planning + story development
  3. 03Drafting + continuity
  4. 04Editing + quality control
  5. 05Production + publishing
  6. 06Launch + organic marketing
  7. 07Measurement + next book

Ultimate means private, too

Your unpublished book is not my content.

Ultimate Whale Reader Review is confidential by default. Your name, title, manuscript, characters, plot, cover, blurb, scores, findings, screenshots, and report are not used as a case study, social post, training example, or portfolio sample.

The public sample is completely fictional. It demonstrates the format and depth without borrowing from a real author or manuscript.

See the fictional sample →

Why Dana?

Author. Whale reader. Business builder. Systems thinker.

I look at the book, the reader, the commercial decision, and the workflow carrying all of it.

I have published more than 200 books, spent 30 years building businesses, and read more than 300 books a year. That combination helps me see where the promise, reader path, or operating system is quietly working against the author.

200+ books published30 years in business300+ books read yearly

Before you choose

Three problems. Three clear scopes.

Which service is for a book that is already published?

Choose Would I Click? when the book is live and attention, engagement, or clicks are not becoming enough sales.

Is Ultimate Whale Reader Review a public review?

No. It is a private pre-publication reader and positioning report. Nothing about the client or book is shared publicly.

Is Whale Reader a developmental edit?

No. It reports the reader experience and marketing alignment. It is not line editing, proofreading, or a chapter-by-chapter editorial letter.

Does Business SPA Day include a full manuscript read?

No. The complete read is a separate Ultimate Whale Reader Review and can be added when it is relevant to the coaching goal.

Do you guarantee sales?

No. The services diagnose and improve the controllable parts of positioning, conversion, reader experience, and workflow. Market response and revenue cannot be guaranteed.

Stop guessing at the fix.

Start with the problem
that is actually in the way.

Choose my service